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M.B.: When it comes to digital, loyalty program, assortment, store footprint and trying to understand what will excite and differentiate us from what is happening in the marketplace will drive growth. Clients that were purchasing with us - new and existing - came back at least twice. We found one-third of our customers were new - and 90 percent purchased again in the next 12 months. We saw triple digit increase in organic search and direct traffic.
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We saw a high-double-digit increase in web traffic. They enjoyed the extended aisle - it is an opportunity to think about what additional brands can we bring into the store. We also learned the client appreciated the expanded assortment online. We realized we could use technology to create a deeper level of connection. One of the challenges we faced was we are known for one-on-one interaction - we pivoted that to online and held master classes. M.B.: Like most retailers, all of our clients pivoted online and became omnichannel clients overnight. How did Bluemercury fare during the pandemic and over the last 19 months? We also give samples - the ability to provide that kind of conversation and interaction at a higher level sets us apart.
#Blue mercury skin
When I think about power-packed peptides in our skin care, we provide power-packed tools to our beauty experts so they feel equipped to have thoughtful, knowledgeable and personalized consultations. Our collection is focused on efficacy.Īt same time, level of service - the level of training and knowledge we provide to our team is best in class. Our collection is focused on high performance and high potency brands that know where they came from and what they stand for, brands that come from experts - whether makeup artist, hairstylist, physician or aesthetician. Maly Bernstein: To be irreplaceable you have to be different.